Event Marketing

Overview:
The Major League Indoor Soccer (MLIS) Finals (hosted in tandem with the Cleveland Crunch) brought the 2025 men’s and women’s playoffs to the Wolstein Center in downtown Cleveland. With only two months to market the three-day event and a limited budget, we focused on organic marketing and targeted outreach. I led the marketing and content strategy, coordinated event operations and managed the full event run-of-show.

Goal:
Generate awareness of the event and sell tickets to meet our target of 3,500 attendees.

Results:
The event exceeded expectations, drawing 4,103 paid attendees and a total of 5,225 attendees (including comps) across three days. Despite the challenges of marketing a new league and promoting non-local teams, the campaign successfully built awareness.