Effective storytelling and content marketing strategies for small to mid-size businesses and startups across the service, lifestyle, entertainment, cannabis and sports industries.
Whether you're launching a startup, scaling an existing business or juggling a dozen new ideas with no time to execute, I get it. When you're focused on growth, it's easy for that blog or social media post to get pushed aside. But that piece of content could be what leads to your next opportunity.
Effective brand messaging doesn't have to be difficult.
If you're looking for freelance writing, content marketing, public relations or website services, then you're in the right place.
Meet Andriana
FREELANCE JOURNALIST AND CONTENT MARKETER
Andriana is a Cleveland-based journalist and content marketing strategist with experience writing for both local and national publications, as well as leading marketing and communications strategies for service-based, sports and entertainment-focused brands.
She is passionate about helping businesses share their stories and build genuine connections with their audience.
TRUSTED BY
LET'S WORK TOGETHER
THE PROCESS
Step 1 – Clarify the Vision
We’ll start with a conversation to get a clear understanding of where you are and where you want to go. Even if you’re not exactly sure what you need, we’ll work together to clarify it. From there, we’ll determine the best approach to elevate your brand and meet your objectives.
Step 2 – Understand the Brand
Who are your customers? What’s your brand’s unique story? Who are your competitors? What sets you apart? What’s working, and what isn’t?
Step 3 – Build the Strategy
With the right insights in place, we’ll create a tailored plan. This includes defining your messaging, choosing the right channels and outlining initiatives to deliver results.
Step 4 – Create With Purpose
This is where strategy turns into action. We refine your messaging, ideate campaigns, develop content and build the tools you need to bring your goals to life.
Step 5 – Optimize + Evolve
Once the plan is underway, we continuously measure outcomes, identify areas for improvement and make adjustments. You’ll stay informed every step of the way as we refine and elevate our strategies over time.
TESTIMONIALS
You are looking for someone who works with intention, listens and is detail-oriented.
Whether you need help with a single project or ongoing content, public relations, marketing or editorial support, I’m a Cleveland-based freelancer ready to help your business grow.