B2C Content Marketing
From lead generation campaigns to product launches, here are a few examples of how I helped brands create content that connects with their audience and delivers results.
Cleveland Crunch - 2026 Season Ticket Launch Campaign
Overview:
The Cleveland Crunch is returning to the Wolstein Center at Cleveland State University for all six home matches. I led the Early Bird Season Ticket campaign, developing the strategy, copy and creative assets, and distributing them across social media, email newsletters, website content, press releases and paid ads.
Goal:
Drive awareness of the team’s return to downtown Cleveland and drive early bird season ticket sales.
Results:
The campaign generated over $23,000 in revenue within the first nine days.
Social Media
Press Releases
Newsletters
Paid Ads
Cleveland Crunch - 2026 Jersey & Merch Release Campaign
Overview:
The Cleveland Crunch unveiled its 2026 season jerseys and new merchandise line. My role included helping develop the jersey and merchandise designs as well as creating content that reflected the team’s return to downtown Cleveland. I supported the creative direction and executed the content marketing campaign promoting the launch across online channels.
Goal:
Generate awareness, excitement and traffic to the new collection.
Results:
The launch generated over $2,610 in revenue within the first seven days.
Social Media
Press Release & Newsletter
Avenger Services - Lead Generation Ads
Overview:
Avenger Services is a full-service cleaning company serving both businesses and consumers. For this campaign, we targeted consumers through lead generation ads. We ran two Meta ads promoting the company’s carpet cleaning services, each tied to special promotional offers.
Goal:
Drive high-quality consumer leads for carpet cleaning services through paid social advertising.
Results:
– Ad 1 generated 55 leads at a cost of $4.31 per lead.
– Ad 2 generated 32 leads at a cost of $9.41 per lead.
Overall, the campaign demonstrated cost-effective lead generation and strong audience targeting.
